ThinkBDW’s Saad to provide insight into virtual reality

7th March 2017

The innovative use of virtual and augmented reality at leading marketing agency ThinkBDW will be explored by one of its creative experts at an event this week.

Digital Creative Director Saad Minhas will be giving a talk at the meeting of Creative Colchester at the Queen Street Hub on Thursday, March 9. The group, whose members include marketers, photographers, social media experts and designers, convenes several times a year to share their experience and knowledge with one another.

Saad explained: “I will be outlining the differences between virtual and augmented reality to the Creative Colchester members, and explaining the work ThinkBDW does in this field. Annually, we spend a lot of resources on the research and development of new marketing technologies, which helps us stand out from the crowd.”

Amongst other projects, the agency uses virtual reality to bring new property developments to life, putting house-hunters in different spaces without having to take a single step.

ThinkBDW is part of The Missiontm Marketing Group Plc, a network of entrepreneurial marketing communications agencies employing more than 950 people in the UK, America and the Far East.

Saad is also being sponsored by ThinkBDW to complete a part-time PhD at the University of Essex, focusing on using virtual reality models to improve driverless cars. He recently presented his scientific findings at the European Conference on Computer Vision in Amsterdam.

ThinkBDW is the country’s largest and most innovative full-service marketing agency specialising in the property sector and the company employs more than 160 experts at offices in Colchester, central London, Manchester and Newcastle. ThinkBDW’s services include CGI, digital marketing, creative advertising and signage.