Paid Media relates to any activity in which you pay for a visit to your website – or a targeted individual seeing one of your ads. At ThinkBDW our experts have years of experience looking after a range of Paid Media budgets from £500 to £2million per month.
The range of Paid Media platforms we work with include Facebook Advertising, Google AdWords, Google Display Network and YouTube advertising.
Paid Search Google AdWords
If you are looking to appear at the top of Google search results, then Paid Search through Google AdWords is definitely the best option. Advertising positions are bought on an auction basis, you only ever pay when somebody visits your website.
Target people based on their geographic location and appear when they are searching for the product you sell or service that you provide. ThinkBDW also have the advantage of being a Google Partner, giving us access to Google Account Management Teams, vertical reports and beta testing opportunities.
YouTube has over a billion users with over 100 million hours worth of video content watched each day.
YouTube advertising is something that should be strongly considered within your marketing strategy. With the ability to target individuals based on their search behaviour and a cost per view starting from as little as £0.08, YouTube can be very cost effective. Skippable Ads also offer the option to pay only when somebody has watched more than 30 seconds of a video.
Facebook is the world’s most popular social media platform, with over 1.59 billion active monthly users. Their advertising platform has been refined regularly to improve Ad delivery and targeting methods, offering the option to target users based on their occupation, interests and many more options and allowing for marketers to show ads to the right audience. Facebook has over 1.59 billion active monthly users