Graphic designers of the future shine in ThinkBDW project
Leading marketing agency ThinkBDW has identified two graphic design stars through an internship project alongside University Campus Suffolk (UCS) in Ipswich.
The Colchester-based agency had set a brief for 12 students from the college’s BA (Hons) Graphic Design/BA (Hons) Graphic Illustration course earlier this year, tasking them to create a brochure for a fictitious property development.
ThinkBDW’s associate creative director Dale Hooper, who himself graduated in graphic design from UCS, explained that there was a competitive element to this third-year project. “We chose the two strongest brochures after viewing them all at an exhibition at the college,” he said. “The students who created them have now been offered coveted internships here at the agency.”
The winning students were Luke Pyett, 23, and Rebecca Louise, 24, who are both from Ipswich. Luke’s brochure centred on a fictitious development near Tower Bridge in London. Dale said: “The brochure opened out like Tower Bridge itself which was very clever, and his logo and branding were really good. He also took a lot of his own photos which were excellent. If this was a real brochure, I’d be happy to show it to a client without changing anything.”
Luke said: “I feel honoured to have been awarded the internship at ThinkBDW – I truly enjoyed working on the brochure design project from start to finish. I am extremely excited to work alongside the team in July and gain some valuable design experience.”
Meanwhile, Rebecca’s brochure featured an illustration-led natural theme, with most of the images drawn by hand. “It was a fresh way of creating a brochure, which we liked,” said Dale. “We initially thought the illustrations were stock images, so we were very impressed when we found out Rebecca had drawn them herself. All the photographs she chose were appropriate as well, which showed a good attention to detail.”
Rebecca said winning the internship was a surprise, but one of which she was very proud. “I was really pleased to have won, because the whole class had so many good ideas and strong concepts,” she said. “It was great that my hard work paid off.”
The two interns will now enjoy two weeks each with the Wyncolls Road agency, spending a week based in Colchester and a week in London. Dale added: “This is the first time we’ve initiated a project like this, and I’m sure we’ll do it again – it’s a great way to discover new talent. The standard of brochures was so high that it was difficult for us to choose the two winners.”
ThinkBDW is the country’s largest and most innovative full-service advertising agency specialising in the property sector and the company employs more than 160 experts at offices in Colchester, central London, Manchester and Newcastle. ThinkBDW is part of The Mission Marketing Group Plc, a network of entrepreneurial marketing communications agencies with offices throughout the UK and in America and the Far East.
ThinkBDW’s services include CGI, digital marketing, creative advertising and signage.