Thinking big at Maxim
When a large property consortium decided to create a revolutionary new business park, our sister agency set about building an entirely new brand.
This was to become the ultimate business park, which would not just maximise business, time and potential, but also work-life balance. So what better name than Maxim?
Maxim’s location, between Edinburgh and Glasgow, led to the creation of distinctive graphic arrows with a fresh look and tone of voice. At 756,000 sq ft over ten buildings, Maxim was to be the largest business space project ever to be undertaken in Scotland and needed to be delivered in one phase – a big task.
The agency’s approach required them to work closely with the park’s owners, agents and architects, so that the brand could be woven into all aspects of the project. Work encompassed name, identity, literature, film, CGI, photography, website, interactive agent presentations, advertising, marketing-suite and signage – the complete project experience.