Case Study

BSH Home Appliances Group

ThinkBDW won a highly prized, two-year contract in June 2014 for the print management of brochures from the BSH Home Appliances Group, for their brands Bosch, Neff and Siemens.

Services Employed: Retail, Brochures

In March and September each year, we produce three top-quality brochures for Bosch, three for Siemens and two for Neff. This huge project sees us create a total of just under 3,100 pages and 510,000 brochure copies on a yearly basis.

Our initial main challenge in this project was sourcing a web printer to undertake a run of this volume to an excellent standard. Meanwhile, we always need to ensure that the client’s expectations are met from artwork supply to end delivery, guaranteeing colour consistency and branding throughout.

In early 2015 we also won the creative contract for Neff and Siemens. As a result, we are responsible for the artwork of the three Siemens brochures; this included updating all three brochures with new product for launch in April 2015 within a very tight timescale. In addition, we redesigned the two Neff brochures to new corporate brand guidelines to launch the new look Neff brand.