Beam Park Marketing Suite
Chic, high end multifunctional and practical sales space
A stylish space that is not only functional but stands out in it's own right against the company’s joint venture developer. Incorporating the unique history of the site subtly whilst in keeping with strict brand guidelines.
The client also requested a suite with a distinguished customer journey that highlighted all the USPs of the site whilst impressing the customer visually with an inviting, contemporary space.
Understanding of customer journey
From conceptual CGI to reality, the space speaks for itself; with a loud industrial feel reflecting the history of the old Ford factory where the site is situated, and a contemporary finish bringing the space into the present day.
Starting at the beginning with the creation of the site identity, we merged the distinctive willow trees on site with a steel texture nodding to the Ford factory – keeping with the L&Q Navy blue, we had our colour palette, bespoke texture and a clear direction for the marketing suite’s interior design.
Using different materials and finishes achieved a clear customer journey as requested, from meet, greet and discovery to sales and close. Incorporating a range of greenery throughout the suite, including a statement hanging planter and a green logo wall, softened the industrial finish and brought the outside surroundings in.
The beauty of this client and project was the ability to introduce characterful and statement pieces that make the space sing. Including low hung diagonal track lighting, staggered crittall glass dividers and hanging planters.
The marketing suite is truly an inspirational space
Priti Chohan, Head of Marketing at L&Q
Glowing feedback from people seeing the space for the first time.
From the moment the client saw the conceptual CGIs they were on board completely and the second they entered the finished marketing suite they loved everything about it. The best part, every time we talk about the development, they have new glowing feedback from people seeing the space for the first time.