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Are YOU silky cool?
Someone who's definitely not silky cool is the decidedly retro guy who appears in a new campaign recently created for St James Urban Living on behalf of their dynamic 'Silkworks' development in Lewisham. The email and press campaign was designed to launch the new on-site marketing suite and promote an attractive free furnishings offer. The guy in the ad might not be silky cool but what is? Living at Silkworks of course! |
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Landmark advertising
That might be a bit of an exaggeration, but a recent pitch saw us win the advertising business for The Landmark Trust, a building preservation charity established to rescue historic and architecturally interesting buildings from neglect and, when restored, give them new life by letting them as holiday destinations. This is the first time the Landmark Trust has advertised; our campaign highlights the quirky and characterful homes in their portfolio which include castles, an old prison and a former pig sty. |
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The appliance of science
While other developers slow down, Fairview continue to maintain their advertising presence with highly targetted national and local press campaigns aimed at first time buyers, key workers and families. Through extensive research and our analysis of geo-demographic data, we are able to identify the right messages, the right audiences and the right media - with a corresponding continued high quality of conversions. |
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Why Global didn't go local
We've just completed a new corporate brochure and web site for Global Windsor, a Nigerian conglomerate with interests in aviation, oil, telecoms & property development. We were appointed over larger agencies in Nigeria like Saatchi's and O&M because of the quality of our creative work and hope to shortly begin a marketing campaign to launch a luxury gated development in the capital city Abuja for this exciting new client. |
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Record PR for one Guildford home
Think PR was recently appointed by luxury homes developer Tillingbourne Homes to launch their new Edward Lutyens influenced arts and crafts style development, the stunning six bedroom Warwick Heights near Guildford, Surrey.
Despite adverse market conditions and ever decreasing editorial sections, we secured coverage to an advertising value of £70,000 including feature pieces in the Times, Sunday Telegraph and Evening Standard. |
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Slashing the cost of student accommodation
Think BDW has just been appointed by iQ Letting Property Partnership, a joint venture between Quintain Estates and the Wellcome Foundation, to promote its affordable student accommodation around a number of key university cities. The first campaign is for its new Leeds apartments; the key message is an all-inclusive rent and no added bills, and a campaign featuring film poster parodies will be rolled out just after Easter. |
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Think Media takes the direct approach
A new nationwide campaign in the regional press for Hastings Direct car insurance has involved matching their most profitable postcodes to key titles' circulations. Knowing local newspapers' ability to engage with readers as a trustworthy medium, Think Media identified key titles in each area and matched these to the most successful motors sections. This is the first time Hastings Direct has used the regional press this way. A full response analysis model will monitor return on investment and help refine future media selection. |
