Case Study

St Joseph’s Gate, Berkeley Homes

A stunning development requires exceptional marketing. And that’s why Berkeley Homes once again called on ThinkBDW to create an aspirational animated video when promoting St Joseph’s Gate in Mill Hill, London.

An exclusive, gated collection of properties had been constructed within the walls of the Grade II listed former St Joseph’s College, which is surrounded by beautiful mature parkland. Berkeley needed an animation to highlight the splendour of the building and its environs, selling the vision of an outstanding quality of life.

Services Employed: Property, CGI

ThinkBDW’s CGI experts and programmers set to work creating the video, which takes prospective purchasers on a journey around the development itself and inside their potential new home. Such an animation is a huge task in itself, and the team had to ensure that every element of this magnificent building was presented accurately, down to the brick work and ornate architectural details.

Also created was a 3D floor plan, produced due to the unusual proportions of the properties. It was important that purchasers could truly understand the layout of these exceptional homes, many of which have mezzanine floors, so our 3D, interactive plan enabled them to get a handle on how they are presented.